What social media does to client requests

Instagram, TikTok, and Pinterest aren’t just where clients get inspiration, they’re where trends are born. Here’s what that means for your work.

Social media: the ultimate trend incubator

Platforms rapidly transform niche techniques into mainstream phenomena. A styling idea can go from a small artist’s feed to a nationwide request in a matter of days.

Influencers: the new lash gurus

Micro-influencers with niche audiences have largely replaced traditional celebrity endorsements as trusted voices. Hashtags like #LashGoals amplify specific styles and products within the community. Know who your clients follow, it tells you what they’ll ask for.

Four trends to watch

1. Coloured and customisable lashes, bold artistic designs enabling personal expression.
2. Ultra-light volume, fuller appearance without added weight.
3. Eco-friendly lash products, sustainable packaging and recyclable materials.
4. Manga-inspired lashes, dramatic styles inspired by anime aesthetics.

Why this matters for artists

Show transformations. Make short-form video. Collaborate thoughtfully with local influencers. Use trending hashtags, but don’t chase them, your perspective is what makes your feed worth following.

Build a modern lash career

Our beginner course teaches technique, styling and social content, the full modern toolkit.